Nielsen Panels
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.
Nielsen PC & Mobile Panel is a branch of Nielsen in Australia. They reward your internet usage by giving you points, vouchers and tokens you can redeem for gift cards in store and more. Once signing up on their website, download their app and log in to begin the reward journey.
Services:
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Website Design
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SEO
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Graphic Design
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Digital Marketing
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Google Ads​
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TikTok
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Meta
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Illustration
The Task
This case study details the comprehensive digital strategy and execution provided for Nielsen Mobile Panel, all while adhering to strict brand guidelines. The project encompassed a wide range of services, including website design, digital marketing campaign management across Google Ads, Meta, and TikTok, creation of diverse ad banners and graphic design assets, development of engaging HTML emails and newsletters, thorough SEO implementation, and the production of platform-specific image and video ads in multiple aspect ratios.
The key objective was to significantly improve Nielsen Mobile Panel's online presence and drive specific actions from a targeted, small demographic of people.
67.74%
Decrease in Cost per Acquisition over 90 days
118%
Increase in overall web traffic over 12 months from organic & paid sources
117%
Increase in new users from campaigns over 5 months
The Solution
Nielsen PC & Mobile Panel wanted a variety of new creatives made and existing creatives pulled into the future after their company rebranding. Every aspect of their visuals needed to match their new brand guidelines, on top of this a new social media visibility and advertising campaigns
Website Redesign
A streamlined and comprehensive landing page for Nielsen PC & Mobile Panel was designed. Prioritizing a mobile-first approach to cater to the audience's predominantly mobile usage.
Recognizing that a majority of potential users would access the site via smartphones, the design emphasized responsive elements, streamlined content, and intuitive navigation. This mobile-friendly focus ensures a seamless and engaging experience, maximizing accessibility and conversion rates for the target demographic.
Google Ads & Banner Creatives
This case study details the creation of a diverse range of Google Ad banners, tailored to various aspect ratios, to maximize visibility and impact across the Google Display Network.
Leveraging the benefits of Google Ads, we aimed to drive targeted traffic, increase brand awareness, and achieve specific campaign objectives. Google Ads offers unparalleled reach, precise targeting capabilities, and robust analytics, enabling us to optimize campaigns for optimal performance and deliver measurable results.
Social Media Campaigns & Content
the strategic implementation and execution of multi-platform digital advertising campaigns designed to maximize online visibility and drive targeted actions.
The project involved the creation and management of diverse Google Ads campaigns, including search, display, and other specialized formats, alongside targeted Meta Ads campaigns for Facebook and Instagram. Additionally, a comprehensive TikTok Ads strategy was deployed to leverage the platform's unique engagement capabilities, ensuring a holistic approach to reaching the client's desired audience.
HTML Emails & Newsletters
the development and implementation of strategic HTML emails and newsletters, designed to enhance client communication and drive engagement. These digital tools offer numerous benefits, including targeted messaging, personalized content delivery, and measurable performance tracking.
By leveraging visually appealing designs and compelling content, we aimed to foster stronger client relationships, increase brand awareness, and ultimately, achieve specific marketing objectives through effective email communication.